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Subject:
From:
Edie Sidibeh <[log in to unmask]>
Reply To:
The Gambia and related-issues mailing list <[log in to unmask]>
Date:
Sun, 19 Nov 2006 16:57:22 +0000
Content-Type:
text/plain
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Brother Tejan,
   
  I will be glad if you send them on the forum not private mail. This is because I dislike hidden agenda but transparency. This does not my private property alone but the whole Gambian and therefore I insist you sending it private.
   
  Thanks for your understanding and by the way, I know that promise is a comfort for a fool

Tejan Nyang <[log in to unmask]> wrote:
  Bro Edie ,
Thanks for your suggestions on the development of
tourism in The Gambia . Let me assure you that most of
the things you mentioned have been done with the scope
of the Tourism Development Master Plan . I will send
you a private mail later .
Chi Jamma ,
Bro Sheikh Tejan 
--- Edie Sidibeh wrote:

> Dear readers, 
> 
> This is my humble opinion for tourism development
> in the Gambia and bumster syndrome problems
> 
> 
> The Gambia could be more richer destination choice
> as far as tourism is concern. The prove to this is
> the nature of the country and Her people who are
> naturally kind and helpful as well as the abundance
> historical and diverse cultural nature that can be
> develop to suit the international tourism
> competitive edge. It is said that, eating the same
> kind of food every day is boring as well as seeing
> the same animals in nature reserve of abuko is
> boring and can deter the return of repeated tourist.
> In the historical perspectives, the man like Alhaji
> Bamba Bojang and his legacy can be put in display in
> Brikama as well as Kumbusora in Sutukung just to
> name few. If Kanili is able to get different kinds
> of animal, where does that left the nature reserve? 
> If Banjul has a reason to be named Banjul, what is
> the reason behind that? Words only are not enough
> but images included will be a winner, because if
> words alone are enough, tourism will hang itself,
> but because seeing is the
> believing as some said, as well as experience is
> the best teacher, makes tourism more attractive. 
> 
> With an expected rate of +10.6% for 2006, Africa
> is this year again the world�s regional leader in
> terms of growth. Between January and August
> international tourist arrivals increased by 9.8%.
> Sub-Saharan Africa (+12.6%) leads the performance
> so far, pulled notably by South Africa, Kenya,
> Mozambique, Swaziland and the Seychelles. At the
> same time, in North Africa (+5.9%), the two main
> destinations, Morocco (+9.3%) and Tunisia (+2.6%),
> have experienced somewhat different growth paces. 
> Sources: WTO news letter November 6 2006
> 
> Now, where is Gambia in this picture? Why can�t
> she attract as much tourist as these competitors?
> What are they (the competitors) doing differently?
> These are some of the external Threats. And from the
> knowledge of the above questions can earn a vital
> tool to substitute or minimize the threat to
> opportunities. What are we doing wrong? How should
> our internal marketing structure be developed? (Are
> our employees interacting properly?) (How about the
> information flow)? Is everyone getting the right
> updated information?) Should we restructure our
> marketing campaign? How to develop the existing
> products to correlate to the existing market desire
> (brainstorming)? Knowing these influential factors
> will clear the way to the knowledge of the internal
> weaknesses and from the knowledge of these internal
> weaknesses more Strengths can be build upon testing
> if possible restructuring the liabilities. For
> example, distributing fliers and visiting countries
> or featuring Gambia in CNN
> will be more affective if questionnaires are
> distributed and feedbacks are achieved then the
> result can be compared and record for the future
> changes, �if� there are more negative responses
than
> positive ones. In this way you can get the
> knowledge of success on; whether the message was
> understood? What were the reactions of the viewer?
> How many people show or received the promotional
> messages etc?
> 
> The duty of tourism marketing department is to
> effectively use the knowledge gain from market
> intelligence to your marketing strategies as follow:
> 
> 1. Identification and analyzes of tourism
> marketing trends; people�s lifestyle / what they
> prefer doing during their free times etc to use
> these information to your advantage of providing
> similar activities for your resort. 
> 2. Increasing knowledge on specific
> marketing segments especially, ones with fast
> growing trends; In the case of The Gambia, European
> markets as well, American market.
> 
> 
> In the area of tourism promotion:
> � Develop benchmarking between the
National
> Tourism Administrations or Organizations just as I
> said above on getting the knowledge on your threats.
> Compare functionalities to that of your competitors
> � Define ways and mean to maximize the
> effectiveness and return on tourism promotional
> activities. For example, traveling to London will
> never be productive without proper definition and
> preparation on the knowledge about the people and
> their lifestyles as well as the channeling strategy
> (who to talk to, and were to meet them, and how to
> contact them).
> 
> Presenting historical and unique opportunity for
> scaling up efforts to tackle the worst incidences of
> human depravation particularly in the tourism
> industry, regarding so called �Bumster� syndrome
> never seized to amaze me. I think, the problem is
> more political than reality and therefore, the
> problem should be looked into strategically as one
> of the main sources of retaining the tourism
> benefits in the country to helping the locals.
> However, if my mind served me well, quotation from
> Mr. Adam Bah�s research, over 50% of the tourist
> preferred going with the local guides known as the
> �Bumster�. 
> 
> This however, shows the clear picture of what they
> (the tourist) preferred to mingle with during their
> holidays. On the other hand, the trend will not be
> encouraged but discouraged by those foreign travel
> agents and as a result, colliding with our security
> and other stake holders to disallow their own sons
> and daughters from the tourist areas. Besides, how
> do they expect the tourist to interact with the
> locals if there are barriers as such; all inclusive
> which keep the tourist in the hotel, and no go area
> for the locals to interact with visitors? I am
> positive that it is not all visitors who will love
> to spend all their holiday time among themselves,
> then they rather stay home, the reason is however,
> far beyond that, but going out to meet indigenous
> people and their culture preferably with the host
> own people who happens to be the local guides but to
> make them ugly they call them bummers (locally
> bumsters). 
> 
> During the entertainment in the hotels after the
> arrival, tour operators will tell the tourist to be
> well aware of the local guides and their harmful
> manners of rubbery and refusal of educating
> themselves but loitering around the hotels begging
> and looking for victims. This is just to frighten
> the tourist so as to feed their own egos of rubbing
> the tourism wealth back to their countries of
> original. Beggars are in every country as well as
> criminal and Gambia should not be exceptional. What
> these people needed is education on their
> interactions with the tourist as well as
> responsibilities. Again, the saying goes like, �If
> you however give a responsibility of your house to a
> known thief, nothing will be missing during your
> absence�. But blaming them and chasing them will
> make them wild and uncontrollable. Some of these
> people have gone as far as grade 12 and wanted
> further education abroad which their parent cannot
> afford, but, meeting a woman or good tourist
> families can
> be a success to your ambitions as well as a long
> run success for the country having another graduate
> at a brink. 
> 
> The tourists are well awared of the fact that, it
> is cheaper using the locals than the travel agent,
> hence there is a fix price with excursion whiles
> bargain is possible with the local guides resulting
> to long term benefits sometimes for the entire
> family of the host as well as the visitor. Why will
> the youths spoil the industry where they are earning
> their livings? If these people are given
> responsibilities to watch out for bad people among
> them and report to the authority, as well giving
> them the chaces to introduce themselves to the
> tourist as local guides and with their own
> erpresentator's voice during the information period,
> to giving assurance to the tourist on their safety
> with them in-order to build trust. 
> 
> Again, will they take the risk to travel by boats
> if they can get the easy channel by helping tourism
> if given chances to develop and work on their
> dreams? On the other hand, the security officers who
> are chasing the youths out of the tourism areas are
> looking for the same opportunity and it will be
> easier for them via the absence of the beach boys
> who are not depending on any other incomes but
> guiding tourism. The beach boys know each, and so
> been the case, if they are given the
> responsibilities to save their earnings by policing
> the safety of the tourist, crime will be limited and
> therefore, everyone will be happy. Just a lousy
> opinion on the issue. 
> 
> This is my contribution to the wellbeing of the
> industry, as well as the benefit to the sufferers.
> Tourism should be able to benefit the indigenous
> inhabitance not foreigners as it seems to be. 
> Finally, I am extending my heartfelt gratitude to
> the GTA for their hard work to making the difference
> in the industry. 
> 
> Send instant messages to your online friends
> http://uk.messenger.yahoo.com 
> 
> 
=== message truncated ===




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