Folks. 
Please join me to support the campaign against war
on Iraq.

Cheers
Fye.



> Dear MoveOn supporters worldwide,
> 
> Yesterday, we launched a nationwide TV ad campaign in the U.S.,
> which has received a great deal of national and local media
> attention.  Our key message is "Let the Inspections Work."
> 
> You can see the ad itself on our home page at
> 
>    http://www.moveon.org
>    
> I've also attached some news coverage of the ad below, which
> describes the ad in some detail.
> 
> This ad is part of our campaign to communicate the depth and
> breadth of opposition to an Iraq War, in the U.S.  Although
> the polls show very thin support for war, until now the media
> has not widely reported this.
> 
> Our biggest surprise is how many members of the media around
> the world are interested in this story.  Apparently, the
> American public is widely seen as moving lock-step behind the
> most extremist members of the Bush administration.  Journalists
> around the world seem surprised by the strength of opposition
> in the U.S.
> 
> Please help us spread the word.  If you know any members of
> the press in your country who should know about our efforts,
> please pass this note on to them.
> 
> We've posted our press release regarding the ad, still images,
> audio, and video suitable for broadcast in our press room at:
> 
>    http://www.moveon.org/pressroom.html
>    
> As a follow-on, this coming Tuesday, more than 7,000 MoveOn
> members will be visiting their senators and members of congress
> in more than 400 local offices across the nation, asking them
> to "Let the Inspections Work."  Opposition to war in Iraq is
> broad and deep in the U.S. and worldwide.  Let's let everyone
> know.
>    
> Thank you.
> 
> Sincerely,
> 
> -Wes Boyd
>  President, MoveOn.org
>  January 17th, 2002
>    
> P.S. I've also attached our recent alert to our U.S. audience
> with more details on the campaign below.  Our "Let the Inspection
> Work" petition has more than 300,000 signatories world-wide.
> If you'd like to add your name and comment, go to:
> 
>    http://www.moveon.org/winwithoutwar
> 
> _______________
> 
> Dear MoveOn member,
> 
> Today's the day.  Today we're launching a hard-hitting TV ad across
> the nation to underline our key message: "Let the Inspections Work."
> 
> In December, we asked members to contribute $27,000 for a print
> ad in the New York Times.  Within days, we had more than $400,000
> committed to our ad campaign.  This allowed us to do several print
> ads, including an ad in USA Today.  To follow up, we ran a radio
> ad created by Betsey Binet, one of our members.  But once we saw
> the avalanche of support, we knew it was time to go to TV.
> 
> Over the holidays, we worked on the spot you'll see today.  Our
> goal is to underline the risk of war and we've created a piece
> intended to provoke discussion and controversy.  Without further
> ado, you can view the ad on the main page of our website at:
> 
>    http://www.moveon.org
>    
> The ad is airing on TV stations in Washington, DC, Los Angeles,
> San Francisco, Philadelphia, Chicago, Dallas, Miami, Boston,
> Minneapolis, Phoenix, Cleveland, Portland and Seattle.  The ad
> buy is largely on cable networks, and will show heavily on public
> interest shows on channels such as CNN and MSNBC for the next week.
> At 10am today in each of these media markets, MoveOn volunteers
> will be running press conferences for the local media.
> 
> The press has already shown a great deal of interest in this
> story.  Dan Rather broke the story last night, and Eli will be
> appearing on Good Morning America this morning.  I've attached
> below an Associated Press story that's just hit the wire.
> 
> The big story that's gathering steam is just how mainstream and
> broad the opposition to war is, as highlighted today in a Boston
> Globe article I've also excerpted below.  That's exactly our intent
> with this ad.  And just to drive the point home, more than 7,000
> MoveOn members will be visiting more than 500 congressional offices
> across the county next Tuesday.
> 
> Please stay tuned.  And thanks everyone,
> 
> - The MoveOn Team
>   Carrie, Eli, Joan, Peter, Randall, Wes and Zack
>   January 16th, 2002
>   
> P.S.  By the way, for the congressional meetings this coming
> Tuesday we asked for your help to get another 30,000 signatures
> and hit the 200,000 mark.  In 24 hours, you've given us three
> times what we asked for -- we've gotten another 90,000, putting
> us well over a quarter-million.  You don't just hit our goals,
> you shatter them.  Thanks.
> _______________
> 
> Excerpt from AP article
> 
> ANTI-WAR GROUP REVIVES "DAISY" AD CAMPAIGN
> January 15, 2003
> 
> By IAN STEWART
> Associated Press Writer
> 
> Revisiting one of the most effective television commercials in
> the annals of U.S. politics, a grassroots anti-war group has
> produced a remake of the "Daisy" ad, warning that a war against
> Iraq could spark nuclear Armageddon.
> 
> The provocative 30-second commercial - released to the media
> Wednesday and appearing in 12 major U.S. cities on Thursday
> at a cost of $400,000, was prepared with the help of thousands
> of donations to the Internet-based group MoveOn.org.
> 
> The original Daisy ad aired only once, during the 1964
> presidential race. Produced by the campaign of incumbent
> Lyndon B. Johnson, it depicted a 6-year-old girl plucking petals
> from a daisy - along with a missile launch countdown and then a
> nuclear mushroom cloud. The suggestion was that if elected
> president, Republican Barry Goldwater might lead the United
> States to a nuclear war with the Soviet Union. Goldwater lost
> by a wide margin.
> 
> The 2003 version follows the same format, with an added montage
> of scenes of military escalation: burning oil wells, tanks in
> the battlefield, wounded soldiers, chaotic protests in a foreign
> city and an ambulance racing through U.S. streets. Then, a similar
> mushroom cloud, and the screen goes to black, with a dire warning:
> "War with Iraq. Maybe it will end quickly. Maybe not. Maybe it
> will spread. Maybe extremists will take over countries with
> nuclear weapons. Maybe the unthinkable."
> 
> Then, another "10... 9... 8...," countdown, and a final message:
> "Maybe that's why the overwhelming majority of Americans say to
> President Bush: let the inspections work."
> 
> MoveOn.org's leaders hope the ad will enliven the debate on
> the specter of war - and persuade Americans to oppose a
> military solution in Iraq.
> 
> "We're playing with matches in a tinderbox," Eli Pariser,
> MoveOn.org's international campaign director said. "We wanted
> to run an ad that would highlight that very real possibility
> and help encourage a national discussion about the consequences
> of war."
> ________________
> 
> Excerpts from today's Boston Globe
> 
> FOES OF A WAR IN IRAQ SPREAD THEIR MESSAGE
> January 16, 2003
> 
> By Robert Schlesinger, Globe Staff
> 
> WASHINGTON - The ad starts with a little girl pulling petals off
> a daisy and ends with a mushroom cloud - a startling image
> underscoring an appeal for peace. In an updated version of an
> infamous 1964 political spot, modern-day activists are trying
> to urge mainstream Americans to join the movement against
> war with Iraq. 
> 
> The 30-second television spot, which is scheduled to start running
> today in 13 cities including Boston, is illustrative of a preemptive
> peace movement that has been organizing against a war that hasn't
> started. The movement's leaders are using 21st-century tactics to
> spread their message beyond the traditional ranks of the antiwar
> movement.
> 
> "Our members don't really consider themselves activists," said Eli
> Pariser, international campaigns director for MoveOn.org, the group
> that funded and produced the ad. "It's the first time they've been
> involved in political issues. So getting out in the street for them
> is a scary thought, but making contributions and helping pay for
> an ad is something they're only too willing to do."
> 
> To produce and air the ad, MoveOn.org raised more than $400,000
> over the Internet from more than 14,000 members between Dec. 5
> and Dec. 7, according to the group, which came into existence
> in 1998 to advocate against impeaching then-president Bill Clinton.
> The group raised more than $26,000 from 1,000 donors in Massachusetts.
> 
> ...
> 
> "On Saturday, you will see many, many people in Washington, D.C.,
> and some of them will be our members,'' said Pariser. ''But what's
> exciting about this is we can get people who are housewives in
> Arkansas or plumbers in Ohio also involved in the same political
> push. I don't think it's a change in tactics necessarily,
> [so much as] adding new tactics that haven't been available in
> the past to reach more mainstream audiences."
> 
> The television ad is calculated to get this movement noticed by
> mainstream America. Starting with the girl and the daisy, the
> images shift to what peace activists say could result from a war
> in Iraq: burning oil wells, wounded soldiers, angry crowds.
> 
> "War with Iraq. Maybe it will end quickly. Maybe not. Maybe
> extremists will take over countries with nuclear weapons," a
> voice-over says.
> 
> The image returns to the little girl before flashing to a nuclear
> explosion. The final message in white letters over a black
> background is: "Let the inspections work," referring to what
> the UN weapons inspectors currently assessing Iraq's efforts
> to develop weapons of mass destruction.
> 
> The ad mirrors the television spot "Daisy," which then-president
> Lyndon B. Johnson's campaign ran against Republian challenger
> Barry Goldwater, suggesting that Goldwater was too dangerous to
> have control of the US nuclear arsenal. That ad ran only once
> before being pulled, but it has been rerun countless times as
> a classic of negative political advertising.
> 
> The new ad may mirror the old in more than just its theme:
> MoveOn.org spent the relatively small sum of $185,000 on air
> time, apparently hoping just a short run would generate media
> attention.
> 
> "The 'Daisy' ad was this ad about the danger that we face as a
> country and about the choices we have to make sure the worst
> doesn't happen," Pariser said. "We felt like we're in a very
> similar situation right now. With the prospect of this war
> in Iraq, we are playing with matches in a tinderbox."
> 
> MoveOn.org is part of the Win Without War coalition, one of
> several groups trying to organize a peace movement that
> encompasses people who have in the past been slow to join.
> 
> David Cortright, the founder and staff coordinator of Win Without
> War, recalled that the group's genesis came during the October
> antiwar protest in Washington. The rally, said Cortright,
> "was all over the map politically and not very appealing to a
> mainstream perspective." At dinner that night, he and a few others
> discussed forming a coalition that would be "more welcoming to
> mainstream constituencies."
> 
> "We wanted to project a more mainstream, patriotic message.
> We feel that the number-one concern about this whole policy is
> that it's going to harm our country," Cortright said. "We don't
> go off and start wars, at least that's our tradition."
> 
> The Win Without War group, announced last month as a group of
> "patriotic Americans who share the belief that Saddam Hussein
> cannot be allowed to possess weapons of mass destruction" but
> which also opposes a military solution, was the result. The
> coalition includes groups ranging from the National Organization
> of Women to the National Council of Churches.
> 
> "It's an attempt to recognize that it's not just the liberal
> left or the theological left or the political left that is
> organizing," said Dr. Bob Edgar, a former House Democrat from
> Pennsylvania who is now the general secretary for the National
> Council on Churches. "It's just average, ordinary, common people
> who don't normally get excited about issues of war and peace,
> but on this issue they believe that the administration has not
> made its case."
> ________________
> 
> This is a message from MoveOn.org. To remove yourself from this list,
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