FYI


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>Subject: FW: Tom Joyner Show
>Date: Wed, 16 Jun 2004 09:53:54 -0400
>
>
>
>-----Original Message-----
>From: Azzi, Joanna [mailto:[log in to unmask]]
>Sent: Tuesday, June 08, 2004 11:02 AM
>Subject: Tom Joyner Show
>
>This is very interesting.
>
>Subject: Tom Joyner Show
>
>
>
>Tom Joyner wants this information to reach his listeners.....
>
>You have probably heard of "NUD" as a result of the Tom Joyner
>morning show related to CompUSA. NUD is the acronym for a very subtle
>and little-known marketing term specifically directed toward people of
>color.NUD stands for Non Urban Dictate. These three words essentially mean
>that a company is not interested in the Black consumer. A NUD label
>means that a company does not want their marketing and advertising
>materials placed in media that claim an urban audience(black folks)as their
>main target. There are legitimate reasons for companies not using urban
>radio.It may be that Blacks don't index high in certain categories or that
>a company's strategy is to market to the Black consumer down the
>road after they have established a strong position in their primary
>target.But NUD usually means that a company is not interested in the Black
>consumer. Companies evade discrimination liability by embracing it
>astheory rather than policy.
>
>  As a service to Black consumers, the Urban Institute will list all
>
>
>companies that have a NUD policy. Armed with this information, we
>feel that Black consumers will be able to make informed buying decisions.
>   Companies with NUD policies:
>   a.. Starbucks
>   b.. Jos. A Bank
>   c.. CompUSA
>   d.. Weight Watchers
>   e.. Keebler
>   f.. Life Savers
>   g. Continental Airlines
>   h.. Northwest Airlines
>   i.. America West Airlines
>   j.. HBO - Apollo Series
>   k.. Paternal Importers
>   l.. Calico Corners
>   m.. OM Scott
>   n.. Pepperidge Farms
>   o.. Ethan Allen
>   p.. Busy Body Fitness
>   q.. Mondavi Wines
>   r. Builders Square
>   s.. Don Pablo
>   t.. Lexus
>   u.. Aruba Tourism
>   v.. Ciba Vision
>   w.. Kindercare
>   x.. Grady Restaurant
>   y.. Eddie Bauer
>
>
>
>Please forward this information on to any other consumer that you
>   consider   a friend and advise them to do likewise.
>   Remember, we can't act wisely unless we are informed wisely.
>   The Urban Institute
>   2100 M Street, NW.
>   Washington, DC 20037
>   (202) 833-7200
>
>
>
>  " The ruin of a nation begins in the homes of its people"
>   ..African Proverb.
>
>
>
>Jonathon Gates
>PO Box 200084
>Boston, MA 02120
>617-590-8334
>888-472-3817 pager
>[log in to unmask] 2-way pager
>Black Comedy Explosion
>http://mypages.netopia.com/blackcomedy
>
>
>
>
>
>

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