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Dear Haruna,
Do you know how your local broadcasters are using your public airwaves?
You probably don’t because one of our greatest tools for holding them
accountable has been tucked away within dusty file cabinets at local
stations. It’s called the “public file,” and you’re entitled to open it
to learn whether these stations are really serving you.
Many broadcasters would rather you not know what they’re doing. That’s a problem we can fix.
This December the FCC is considering changing the way broadcasters
report basic information about what they air, how often they air it and
where all their money is coming from. Broadcasters have a mandate to
serve community needs; it’s what they’ve agreed to do in exchange for
using our airwaves.
If only they held to their side of the deal. A recent New York Times report found many stations violate their public file mandate and block people from viewing their records.1 It's time we changed that.
By taking action you’re telling the FCC to take stronger measures to enforce transparency. Imagine having instant access to information like who’s paying for political ads.2 Imagine
knowing exactly what kind of educational and public affairs programming
is being aired. Imagine having access to news-sharing agreements that
allow a broadcaster to air the same newscast on multiple stations in the
same community. Imagine being able to compare coverage of local issues
on area TV stations. Imagine being able to determine what stories your
local stations have ignored.
The FCC is currently asking the public to weigh in as it considers
these new rules. If the agency doesn’t hear from us, broadcasters will
continue keeping this vital information hidden from public view — as
they have for years.
The deadline for weighing in is Dec. 22. Please tell the FCC to ensure broadcasters open their files to everyone.
Thanks,
Libby Reinish Free Press 1. Meredith Hoffman, "At TV and Radio Outlets, Little-Known Trove of Kudos and Complaints," New York Times, Dec. 4, 2011, http://act2.freepress.net/go/7627?akid=3138.9892567.F-KZj_&t=8
2. Steve Waldman, "Why Journalists Should Weigh in on FCC Disclosure Rules — While There’s Still Time," Poynter, Dec. 13, 2011: http://act2.freepress.net/go/7775?akid=3138.9892567.F-KZj_&t=10
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Free Press is a national, nonpartisan organization working to reform the media. Learn more at www.freepress.net
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